Gen Z CPG
Welcome to Gen Z CPG! Join Katelyn, Mary, & Abbey as they deep dive into the dynamic world of the Consumer Packaged Goods industry. Whether you’re fresh out of college or looking to pivot within the industry, the hosts offer insider tips, career advice, and a behind-the-scenes look at the day to day realities of working in CPG. HAVE A QUESTION OR LOOKING FOR SPECIFIC ADVICE? Email us at genzcpgpodcast@gmail.com or connect with us on Instagram @GENZCPG
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Episodes
5 days ago
5 days ago
Join us as we explore the latest trends in Gen Z grocery shopping, focusing on innovative brands, healthy choices, and eco-conscious products. This episode features a lively cart check with insights into favorite snacks, beverages, and household essentials that resonate with Gen Z consumers.
Thursday Apr 30, 2026
Thursday Apr 30, 2026
In this episode of the Gen Z CPG Podcast, Clara Sieg shares her inspiring journey from personal health challenges to founding Loonen, a premium water brand committed to transparency, quality sourcing, and sustainability. Discover how her focus on sourcing, filtration, and design is reshaping the bottled water industry and advocating for consumer trust and environmental responsibility.
Tuesday Mar 31, 2026
Tuesday Mar 31, 2026
In this episode, Katie Hotze, President of Crave Ventures, shares her inspiring journey from consulting to founding a tech startup and leading a venture capital firm focused on CPG brands. She discusses her insights on fundraising, evaluating brands, supporting founders, and the importance of authenticity and resilience in the competitive CPG and VC landscape.
Friday Feb 27, 2026
Friday Feb 27, 2026
In this episode of the Gen Z CPG podcast, we welcome Daniel Berlin, the founder of Dirty Gut, a chocolate brand that incorporates probiotics for gut health. He discusses the challenges of breaking into retail, the importance of branding, some misconceptions around gut health, and the role of social media in building a community.
Thursday Jan 29, 2026
Thursday Jan 29, 2026
In this month’s episode, we welcome Anna Zesbaugh, the founder and CEO of Corpse Reviver. We discuss the hydration and functional beverage category, Anna’s path to entrepreneurship, the evolution of the brand and ingredients, along with trends in hydration and functional beverages.
Friday Dec 19, 2025
Friday Dec 19, 2025
In this episode of the Gen Z CPG podcast, the hosts discuss significant trends and shifts in the consumer packaged goods industry throughout 2025. The conversation also covers mergers & acquisitions and the hosts’ favorite products of the year. They conclude by discussing CPG trends to look out for in 2026!
Wednesday Nov 26, 2025
Wednesday Nov 26, 2025
In this episode of the Gen Z CPG Podcast, we welcome Danika Lau, an MBA Candidate with a background in R&D in the CPG industry. We discuss the role of R&D in product development, the innovation pipeline, and the importance of cross-functional collaboration.
Friday Oct 31, 2025
Friday Oct 31, 2025
On this week’s episode of the Gen Z CPG Podcast we welcome the modern day Willy Wonka, Jake Karls who is the Co-Founder of Mid-Day Squares. Jake dives into the power of authentic storytelling & community when building a brand in public.
Thursday Sep 25, 2025
Thursday Sep 25, 2025
From lawyer to CPG entrepreneur, this week’s episode of the Gen Z CPG Podcast features Emily Groden. She is founder of Evergreen waffles & joins us to dive into the journey of landing retail accounts, the importance of balancing taste & health in products & the Good Food Collective.
Thursday Aug 28, 2025
Thursday Aug 28, 2025
In this episode of the Gen Z CPG Podcast we welcome Katelyn Pesola & Avery Knoll from Western Michigan University. The WMU Food Marketing Students share their incredible internship experiences, how they set themselves apart & the importance of being an intern!
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